Natuzzi Italia brought its design philosophy to two locations during Milan Design Week 2026, presenting different but connected experiences at Rho Fiera and at its flagship store on Via Durini. Under the continuing theme of Harmony Creators, the brand explored how collaboration, craftsmanship and new approaches to comfort continue to shape its collections.
At the exhibition all, Natuzzi Italia debuted the Natuzzi Italia Studio concept in Pavilion 11, Stand L15. Conceived as a laboratory for co-creation and innovation, the exhibition introduced a new format in which projects and ideas could be developed through dialogue. It also signalled the brand’s ambition to create a more participatory experience for designers and clients.
Meanwhile, the flagship store at Via Durini 24 unveiled the 2026 chapter of The Circle of Harmony. The presentation brought together new designs by Frank Chou, Mauro Lipparini and Claudio Bellini, interpreted through a Mediterranean-inspired palette that reflects Natuzzi Italia’s roots in Puglia.
Among the highlights was the Baya Lounge Armchair by Frank Chou, whose compact sculptural form combines clear contemporary lines with an inviting character. Claudio Bellini’s Dwell Project takes a softer direction, using generous cushion-like volumes to create an informal and adaptable seating experience. Mauro Lipparini’s Caleo Sofa draws from the relaxed design language of the 1970s, with fluid proportions and a visually light base that balances the softness of its upholstery.
Natuzzi Italia’s programme also extended into the city through collaborations and design conversations, including a Raffles Talk featuring Ottavio Missoni Jr. and Pasquale Jr. Natuzzi.
Together, the two exhibitions offered a broader view of the brand: one focused on collaborative processes and future possibilities, the other on the finished designs that bring its vision of harmony into the home. Discover the latest releases from Natuzzi Italia at Melandas Indonesia.
