From April 7–13 2025, Natuzzi Italia returned to Milan Design Week with Rooted in Harmony, a new collection that honors the brand’s roots while looking boldly to the future. Held at the Natuzzi flagship store located at Via Durini in Milan, the showcase is a continuation of The Circle of Harmony, a project launched in 2020 to explore design through collaboration and heritage.
The centerpiece of the collection is Amama, a modular sofa by Andrea Steidl—whose award-winning Mirai project captivated audiences in 2024. Amama reflects a new vision of modern living: adaptable, sculptural, and deeply comfortable. Its bifacial design and multifunctional components blur the lines between furniture and architecture, offering freedom of use and composition.
“Rooted in Harmony” also marks the return of key collaborators like Karim Rashid, Marcantonio, and Mauro Lipparini, alongside new innovations from the Natuzzi Design Center. The expanded Comfortness line introduces new products crafted for holistic well-being—bridging aesthetics, functionality, and lifestyle.
This year’s presentation underscores Natuzzi Italia’s evolution into a complete lifestyle brand, with recent projects like the Natuzzi Harmony Residences in Dubai highlighting its growing presence in the global Contract sector.
Visit the Natuzzi Italia flagship store at Via Durini 24, Milan, to experience the harmony of design, heritage, and future living.
