There is a certain excitement in the air at Melandas — the kind that only comes when something truly special is about to arrive. This season, we are proud to announce that Glasshouse Fragrances has officially launched in Indonesia.
For fragrance lovers, design enthusiasts, and everyone who believes that scent is the soul of a home, this is a moment worth celebrating.
A Global Fragrance Icon With an Australian Heart
Glasshouse Fragrances was founded in Sydney in 2005 by Nicole Eckels, a New Yorker who fell in love with Australia’s dynamic energy and bold spirit. What began as her personal quest to create the perfect scented candle has now become a global phenomenon.
In less than two decades, Glasshouse Fragrances has grown into the largest luxury home fragrance brand in the Southern Hemisphere, known for its long-lasting intensity, innovative storytelling, and uncompromising craftsmanship.
And its global footprint continues to expand — the brand now enjoys a loyal cult following not only across Australia and New Zealand, but also in the United States, Canada, South Africa, the Middle East, and now Indonesia.
What Makes Glasshouse Fragrances Different
Unlike many fragrances that fade quickly or stay soft and subtle, Glasshouse is known for its high fragrance load, meaning each candle and diffuser is saturated with the highest grade of fragrance oils. This gives their scents a distinctive intensity and longevity — one of the many reasons the brand has achieved cult status.
Every fragrance is formulated with complexity and storytelling in mind. Whether it’s a tropical escape, a night in Milan, a memory of Christmas, or a walk through Kyoto’s blooming gardens, each scent feels like its own little world. Many customers describe them as “vacations in a jar.”
Some of the brand’s signature characteristics include:
- Unmatched scent throw
A single candle fills the room effortlessly, creating ambience within minutes. - Premium, custom-blended fragrance oils
These oils are far stronger and higher quality than typical candle fragrances, ensuring that the scent lingers long after the flame is out. - Decorative, display-worthy vessels
Glasshouse designs its jars as objects of beauty — perfect for styling on consoles, vanities, and coffee tables. - Vegan and cruelty-free formulations
A core value for a brand that believes luxury should also be conscious.
And perhaps the most surprising advantage: despite their luxury status, Glasshouse Fragrances remain accessible and affordable, making it possible for more people to experience high-end scent without the high-end price.
Come Experience the Fragrances in Person
Beginning this season, the full Glasshouse Fragrances collection will be available to see, touch, and try at our Senayan City showroom.
Visitors can:
- Explore all 20 fragrance profiles
- Discover which scents suit different rooms
- Learn how to layer candles and diffusers for maximum impact
- Experience the brand’s signature strength firsthand.
Our team will also guide you through gift recommendations, holiday bestsellers, and styling ideas to incorporate these scented pieces beautifully into your home.
A New Chapter for Home Fragrance in Indonesia
The arrival of Glasshouse Fragrances is more than just a new brand launch — it marks a shift in Indonesia’s luxury home scenting landscape. With its bold personality, immersive storytelling, and uncompromising quality, Glasshouse sets an entirely new standard for how fragrance can enhance a space.
We’re honored to be the one to bring this world-renowned brand into Indonesian homes — and we can’t wait for you to discover your signature scent.
